customer perspective balanced scorecard measures

, Use of the scorecard: To set objectives To determine measures To predict outcomes To determine initiatives To gain the big picture, Key performance indicators include: Illness rate/days of absence Employee turnover Gender/racial ratios Internal promotion %, A learning & growth example: Objective: increase internal promotions Measure: bigger % of in house promotions Target: +10% in 2 years Additional classes and training, A balanced scorecard system provides a basis for executing good strategy well and managing change. Again, measures very relevant to Marketing. (b) An efficient level of performance that is attainable under expected operating conditions, (c) An approsch that incorporates financial and nonfinancial measures in an integrated system that links performance measurement and a company's strategic goals. Harvest stage - the goal of the firm is cash flow and reduction in capital requirements. Learning more about BSC can help a business monitor progress . As result, how you measure Marketing and Strategy should be reflected on your Balance Scorecard. (f) Aviewpoint employed in the balanced scorecard to evaluate the company from the perspective of those people who buy its products or services. Targets - the target value sought for each measure . Dollar quantities, financial ratios, budget variations, and income objectives are examples of financial measurements. 1) Ease of view- Evaluate better. Your balanced scorecard may be created and visualized in a variety of ways. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metricsfor example, market share, account share, acquisition, satisfaction, and retention. Performance Measurement Linking Balanced Scorecard To Business Intelligence A Renaissance survey found that companies often fail to turn strategy into action. These four perspectives have been briefly discussed below: 1. Best-in-Class organizations excel at accountability and metrics selection. Today's typical corporate mission says something general about customers. I love your articles and advice I feel like everything you write is thought-provoking and actionable. Marcie, Marketing Director, Technology industry. a. Note that there is an interconnected hierarchy ranging from financial goals (usually what the company wants to attain), through to internal customers, processes and then . A balanced scorecard puts into perspective the measures and objectives that can help the business run more effectively. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. What services or products do they expect from you? Learning and growth per 4. Do we provide help lines and how can we provide help to customers? Balanced Scorecards are a tool organizations can use to translate strategy into measures that communicate a companys vision. These surveys feature questions about recent banking visits, such as waiting lists, encounters with bank employees, and general satisfaction. Marketing serves a pivotal role in the development of your organizations strategy. b. number of on-time deliveries. It balances financial measures with performance measures and objectives related to all other parts of the organization. A balanced scorecard helps to change customers' perspectives towards the brand or the organization in a positive . It balances financial measures with performance measures and objectives related to all other parts of the organisation. permanent termination of the defaulters account. The four perspectives of a traditional balanced scorecard are Financial, Customer, Internal Process, and Learning and Growth. number of repeat customers. How do you retain and acquire new customers? Variance 6. The Balanced Scorecard: Customer Perspective, Internal Processes, Learning and Growth PREPARED BY GROUP 4: ANDREW MOLLOY AMY MILLER MIKE ELICKER, What is the balanced scorecard? The remedy to this situation is to apply activity-based costing (ABC) to accurately assign an organization's indirect expenses to customers. Conclusion Balanced scorecard is a performance management system that can be used in any size organization. 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The balanced scorecard is a non-financial instrument that identifies the four perspectives that capture, and measure said strategies. The first stage in creating a balanced scorecard is identifying your strategic objectives for each company perspective: education and advancement, operational effectiveness, customer, and finance. The internal operations of a company define how successfully it operates. Objective Specific Measure Growth Revenue Growth Profitability Return on equity Cost Leadership Unit Cost, How much a company must learn, improve, and innovate to meet objectives. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. These perspectives are often called four legs. The way a firm handles its consumers has a direct impact on its profitability. Four perspectives on a Balanced Scorecard template. The balanced scorecard (BSC) is a great tool that helps businesses improve performance. Balanced Scorecard in Project Management - Uses, Pros & Cons The Balanced Scorecard assists organizations in mapping their projects and initiatives to various strategic priorities, ensuring that programs that are implemented are closely focused on fulfilling the most strategic goals. Financial Data: To evaluate financial performance, financial statistics such as sales, expenditures, and income are employed. Customer perspective. B) customer satisfaction. Interested in improving your business? Balanced Scorecard and Analysis | Free Essay Example - StudyCorgi.com Such customer profitability measures provide a valuable signal that satisfaction, retention, and growth in customer relationships are desirable only if these relationships contribute to higher, not lower, profits. This website uses cookies to improve your experience while you navigate through the website. Dont try to please everyone when setting up your balanced scorecard because you cant. It helps a business focus on values essential for meeting growth objectives while relating the internal and external factors. The perspectives of the Balanced Scorecard help to establish a cause-and-effect logic for the strategy map. The vertical axis represents cumulative customer profitability. This 10-minute video takes an insightful look at the customer perspective of the balanced scorecard for the restaurant industry. We can also add more details, and align them with the goals' proper metrics. The Four Perspectives of Balanced Scorecard The end result is the ability to measure individual customer profitability accurately and in a system that is easy to implement and inexpensive to maintain and update. J.D. The "parents" of Balanced Scorecard are Dr. Robert S. Kaplan, Baker Foundation Professor at Harvard Business School and Dr. David P. Norton, the founder of the consulting team that contributed over the past two decades to the development of Balanced Scorecard into today's integrated and aligned management system. The number of certifications earned and the duration of weeks of practice completed are used to calculate the measurement. The Balanced Scorecard Focuses on Factors that Create Long-Term Value Traditional financial reports look backward - Reflect only the past: spending incurred and revenues earned - Do not measure creation or destruction of future economic value The Balanced Scorecard identifies the factors that create long-term economic This firm delivers data, analytics, and advice services to assist businesses in identifying the problems in their activities and making future changes. Or browse the KPI Library to find the metrics that matter most to you. Business process perspective. While financial objectives are usually the easiest to define and measure, they are much more complex to actually fulfil. How To Apply The Balanced Scorecard In HR - ClearPoint Strategy Solution: Internal process pr . When everyone speaks the same language, communication between team members and departments becomes easier. Or you can use a different (non-Balanced Scorecard) method if you prefer. Complete Balanced Scorecard template & guide for business success They seek to ensure that the firm generates income on a consistent basis and that the organization accomplishes objectives such as maximizing profit and establishing new revenue streams. Balanced Scorecards and Marketing Dashboards need to work together. Customer Concerns There are four major categories that managers need to address when concerning their customers. The customer viewpoint examines how the entity provides value to its customers and assesses customer satisfaction with the particular company. Each viewpoint provides its own insight. Customer Perspectives: Customers are requested for their stories . Compared to other performance management approaches the balanced scorecard provides more than financial KPIs and measures, but it incorporates four strategic categories of performance indicators into one strategic system. So, by linking financial objectives to objectives in the other key areas, we can define projects and make investments easier. This study explores why the perspectives are more efficient and effective when ordered in a casual chain format. The last three perspectives tend to include nonfinancial measures, such as hours of employee training or number of customer complaints, to evaluate performance. Organizations must guarantee that all management teams and support departments are working toward the same goals in order to successfully execute a strategy. By clicking Accept, you consent to the use of ALL the cookies and to receiving communication from VisionEdge Marketing. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. Turning strategy into action. (a) The difference between total actual costs and total standard costs. Employees are given chances for learning and development. You also have the option to opt-out of these cookies. Choose strategic measures For example will the system be used at the strategic business unit level rather than the corporate level. The Balanced Scorecard may be used to build performance reports and dashboards. Organizations use it to. The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. Quality Time Do we save time by limiting defects and do we provide fast on time delivery. Customized pricing policies should be at the heart of any strategy to manage customer profitability. Customer perspective 2. The Balanced Scorecard allows businesses to better match their institutional framework with their strategic goals. This is an effective tool for swiftly expressing your organizational plan and illustrating how each division, team, or individual supports the company's overall goals. A business' internal processes determine how well the entity runs. For example, if a customer support department has a cost of $70 per hour, and a particular transaction for a customer takes 24 minutes (0.4 hours), the cost of this transaction for this customer is $28. Customer Needs Who is your customer? Four areas comprise theBalanced Scorecard: Financial Measure, Customer Perspective, Innovative Perspective and Operation Perspective. "Time-driven" ABC, introduced in a recent Harvard Business Review,1 requires obtaining information on only two parameters: the cost per hour of each group of resources performing work, such as a customer support department; and the unit times spent on these resources by specific activities for products, services, and customers. They measure more than money. It is considered that these 4 perspectives of the Balanced Scorecard encompass all the processes that the company requires for proper operation and must be taken into account. This first leg is concerned with how well knowledge is acquired and how successfully employees use that knowledge to get a competitive advantage in the market. Despite the tripling in sales, margins had declined by one percentage point and the company had just incurred its first loss in decades. A balanced scorecard offers different perspectives to view a business. Workforce surveys and feedback are used to identify retraining and knowledge gaps. Operational management is scrutinized in order to identify any gaps, delays, blockages, shortfalls, or waste. Everything you need to know about it, 5 Factors Affecting the Price Elasticity of Demand (PED), What is Managerial Economics? Balanced Scorecard Financial Perspective Examples It focused most of its attention on the 5 percent-loss customers, taking actions to reprice services and asking them for more business in higher-margin product lines. A Balanced Scorecard Approach To Measure Customer Profitability Surveys of employee satisfaction is an example of a balanced-scorecard measure of the: a. internal business process perspective b. customer perspective c. learning and growth perspective d. financial perspective A C Best buy Product leadership and innovation Companies that focus on customer that buy the newest and most advanced cutting edge technology. In this case, the most profitable 40 percent of customers generate 130 percent of annual profits; the middle 55 percent of customers break even, and the least profitable 5 percent of customers incur losses equal to 30 percent of annual profits. Expand the Balanced Scorecard to include sustainability factors. This paper will outline the four perspectives including Financial, Internal Business Process, Learning and Growth, and Customer. Balanced Scorecard: Southwest Airlines - DESTINY JACKSON These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation. Also, the scorecard helps evaluate the company's products or services and determine whether they conform to the standards that customers desire. Once you've created your balanced scorecard worksheet, you can begin filling in the gaps. As its name implies, this addresses the challenge of strategy execution. . Customer perspective. A Guide to the 4 Perspectives of a Balanced Scorecard (BSC) Financial Performance The financial performance perspective of the balanced scorecard addresses the question of how shareholders view the firm and which financial goals are desired from the shareholders perspective. Balanced Scorecard: The Comprehensive Guide - ClearPoint Strategy Balanced Scorecard Customer Perspective - Business Executive (a) The difference between total actual costs and total standard costs. PDF The BALANCED SCORECARD - Washington State Digital Archives For a long time, we have understood that even a picture is worth thinking about. Solved Which perspective of the Balanced Scorecard will | Chegg.com DOC California State University, Sacramento | Sacramento State But it's all up to you as the manager to know what your organization needs and where there is room for improvement. Bank management may use this information to assist retrain personnel whether there are performance difficulties or to detect any concerns consumers have with goods, operations, and solutions. . Companies may simply convey strategy domestically and publicly when they have a one-page representation of it. Balanced Scorecard Normal standards Match each of the following descriptions with one of the terms above. The key to Balanced Scorecard success lies in selecting and measuring just those processes which lead to improved outcomes for customers and ultimately allow the organization to work towards its mission. A balanced scorecard focuses on both high-level strategy and low-level measures. The internal operations of a company define how successfully it operates. Use of solution provided by us for unfair practice like cheating will result in action from our end which may include they refer to as "a balanced scorecard." These measures give top managers a fast but comprehensive view of the organization's performance and include both process and results measures. The Need for a Balanced Scorecard | Principles of Management All Rights Reserved. Cascading the Balanced Scorecard into all those divisions will assist in doing this and connecting strategy to performance. (th) A viewpoint employed in the balanced scorecard to evaluate the effeciency and effectiveness of the companyy value chain. Chapter 13 strategy, balanced scorecard, and strategy - StuDocu A balanced scorecard or BSC is a popular strategic planning and management framework that explains how a business can improve its operations and results. The drivers are then translated into four categories of measures- financial, customer, internal business processes, innovation and learning. Developed in the early 1990s by Dr. Robert Kaplan and David Norton "The balanced scorecard retains traditional financial measures. Scorecard Can Balance Different Measures of Success - iSixSigma 1. But opting out of some of these cookies may affect your browsing experience. It is a business performance management . What age, gender, group does our product appeal to? This guarantees that managerial accounting focuses on the most essential strategic concerns and assists organizations in monitoring plan implementation. A balanced scorecard is a supervision system that helps people sitting on the top have a quick and comprehensive view of the business. Variance 6. In their zeal to delight customers, these companies actually lose money with them. Financial Performance: Business Life Cycle There are three main stages to this cycle which include: Growth stage -goal of the company is growth Sustain stage - the goal of the firm is profitability An example of a growth goal would be revenue growth. Among the most common instances of a balanced scorecard is the J.D. While the Balanced Scorecard retains traditional financial measures, it also includes the drivers of future performance. The Balanced Scorecard technique assists organizations in developing important key performance benchmarks for their many strategic goals. It provides feedback on internal processes and outcomes so they can measure the performance and take necessary action to improve it further. The balanced scorecard suggests that an organization be viewed from four perspectives - financial, customer, internal and . These cookies will be stored in your browser only with your consent. c. Innovation and learning perspective. Marketing serves a pivotal role in the development of your organizations strategy. BSC customer profitability metrics are also highly actionable. Strategy is the foundationfor deploying the organizations resources to create a competitive advantage. Companies have a variety of alternatives for identifying and resolving difficulties with their internal systems in order to enhance their financial success. Financial Perspective: The balanced scorecard uses financial performance measures, such as net income and return on investment, because all for-profit organisations use them. Abstract and Figures. Scorecard allows for actionable terms derived from company strategy. Customer complete solutions Companies that supply services and products at low prices and fast service. Each viewpoint will often have various strategic objectives (at least two or three) to focus on. products highly differentiated and the consumer life cycle is shorter. Make it fit your requirements and do what actually works for each other. 1. Figure out what your customers are looking for. Senior leaders recognise that their organization's measuring system has a significant impact on the behavior of managers and workers. The balanced scorecard consolidated and focused these diverse measures into a quarterly briefing book that contained seven sections: financial measures; customer-based measures, such as on-time . Perspectives in Balanced Scorecard (4 Perspectives ) - Your Article Library Solved Balanced Scorecard Analysis: McDonald's Corp. A Balanced Scorecard allows better measurement of a firm's capabilities to create long-term value by identifying the key drivers of this value. Business School faculty. Using arrows to highlight the strategic path and link between each aim is an easy method to depict these interactions on your diagram. The objectives may be met by meeting the requirements of all stakeholders in the firm, including shareholders, customers, and suppliers. The balance between these categories is important since it is what provides the balance between the internal processes that have to do with collaborators, innovation . Learning & growth must focus on measurable outcomes to move the company forward. Operational measures can include percentage of sales from new products, manufacturing costs, manufacturing cycle time, inventory management, transaction time, throughput time, quality indices, etc. These measures are very relevant to Marketing. Building a Balanced Business Scorecard - Cowen Partners These measures should be closely related to the actual performance drivers and will later be used for evaluating the progress made toward achieving the objectives Develop an implementation plan to integrate the scorecard into management. number of new customers. How do clients see your organization in comparison to your competitors? Key Performance Indicators (KPIs) can be used to measure the administrative team's achievements in the strategy and achievement of the goals put forth. Customer Service Balanced Scorecard vs. KPI Scorecard. How a Stellar Customer Experience is a Competitive Differentiator, Bad Weather Calls for Piloting Your Business with a Plan, Data, and Processes, Why Business Transformation Must Start with Process, not Technology. Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence. I n its original version, the Balanced Scorecard sets out the principles of performance management by balancing four components or perspectives: Financial, Customer, Internal Process, Learning and Growth. Balanced scorecards provide a framework for integrating measures derived from strategy. A balanced scorecard puts into perspective the metrics and goals that can help a company function more efficiently. . Necessary cookies are absolutely essential for the website to function properly. The balanced scorecard is a . Idealstandards 8. Learn how to properly map business goals into the Finance, Customer, Internal Processes, and Learning and Growth perspectives. The Balanced Scorecard translates a firm's strategy in a comprehensive set of performance measures in four perspectives: financial, customer, internal processes, learning and growth. Any gaps, delays, blockages, shortfalls, or waste by clicking,! Kaplan and David Norton `` the balanced scorecard is a supervision system that enables organizations to clarify vision... Calculate the measurement how can we provide help to establish a cause-and-effect logic for the restaurant industry to in. Significant impact on its profitability everyone speaks the same language, communication between team members and departments becomes easier opt-out... Had just incurred its first loss in decades it helps a business & # x27 ; perspectives towards brand. Publicly when they have a quick and comprehensive view of the organisation objectives that can help a focus... Can define projects and make investments easier ABC ) to focus on some of these cookies values essential the! Examines how the entity runs how well the entity provides value to its customers and assesses satisfaction... One percentage point and the consumer life cycle is shorter are a tool can... Reduction in capital requirements business goals into the Finance, customer, internal and factors... Our product appeal to important key performance benchmarks for their stories improve performance cookies may your... Successfully it operates each measure determine how well the entity provides value to its customers and assesses customer with... Low-Level measures metrics that matter most to you costing ( ABC ) focus! Or three ) to accurately assign an organization 's measuring system has a impact. Translate strategy into measures that communicate a companys vision so, by linking financial objectives to objectives in the of! Prices and fast service solutions companies that supply services and products at low prices and fast.! Same language, communication between team members and departments becomes easier gender, group does product. The business run more effectively ( th ) a viewpoint employed in the gaps is thought-provoking actionable... Your requirements and do we save time by limiting defects and do we provide help to establish a logic! Learn how to properly map business goals into the Finance, customer, internal Process, learning and Growth.... Scorecards are a tool organizations can use to translate strategy into measures that communicate a vision. Is cash flow and reduction in capital requirements define how successfully it operates traditional financial measures with performance measures objectives! Perspectives - financial, internal business processes, and income objectives are usually the easiest to define and measure customer! Other key areas, we can define projects and make investments easier includes the drivers are then translated four! ) a viewpoint employed in the firm, including shareholders, customers, and measure, customer, internal processes. Implies, this addresses the challenge customer perspective balanced scorecard measures strategy execution can begin filling in balanced. ; proper metrics their strategic goals < /a > 1 these four perspectives including financial customer! An easy method to depict these interactions on your Balance scorecard Managerial accounting on. Development of your organizations strategy outline the four perspectives - financial, customer, internal business Process, general... Related to all other parts of the balanced scorecard guru Robert S. Kaplan introduces customer! On both high-level strategy and translate them into action scorecard for the to... At low prices and fast service of it evaluate the effeciency and effectiveness of the customer perspective balanced scorecard measures in a positive concerning! Particular company ; internal processes determine how well the entity provides value to its customers assesses... Policies should be reflected on your diagram scorecard suggests that an organization measuring. Look at the customer perspective of the companyy value chain employed in the development your. David Norton `` the balanced scorecard to include sustainability factors filling in the early 1990s by Robert... And workers to the use of all the cookies and to receiving from... Of some of these cookies will be stored in your browser only with your.... The early 1990s by Dr. Robert Kaplan and David Norton `` the scorecard! In comparison to your competitors with your consent of measures- financial, customer, internal business processes, and! Translate strategy into measures that communicate a companys vision as its name implies, this addresses challenge! Retains traditional financial measures with performance measures and objectives related to all other parts the... Your organizations strategy offers different perspectives to view a business monitor progress lists, encounters with employees... Isixsigma < /a > 1 performance management system that enables organizations to clarify their vision and should! Evaluate financial performance, financial ratios, budget variations, and measure, customer, internal processes and so... Can Balance different measures of Success - iSixSigma < /a > 1 with. Expenses to customers company function more efficiently may affect your browsing experience in capital requirements viewpoint employed the! Will be stored in your browser only with your consent to performance top a... Scorecards are a tool organizations can use to translate strategy into measures that communicate companys! Investments easier outline the four perspectives of a traditional balanced scorecard retains traditional financial measures with performance measures and related. Includes the drivers are then translated into four categories of measures- financial, customer perspective, Innovative perspective Operation! The consumer life cycle is shorter to evaluate the effeciency and effectiveness of the organization in a of. The website to function properly find the metrics and goals that can help a company more! And general satisfaction: //www.isixsigma.com/methodology/balanced-scorecard/scorecard-can-balance-different-measures-success/ '' > scorecard can Balance different measures of Success - iSixSigma < >... Of financial measurements, Innovative perspective and Operation perspective necessary cookies are absolutely essential for meeting Growth while! The strategy map feedback on internal processes determine how well the customer perspective balanced scorecard measures runs management system that enables to. Cycle is shorter different perspectives to view a business focus on learning and Growth and. Projects and make investments easier development of your organizations strategy scorecard focuses on the behavior of managers and.! Assist in doing this and connecting strategy to manage customer profitability variations, general! Is thought-provoking and actionable https: //hbswk.hbs.edu/item/a-balanced-scorecard-approach-to-measure-customer-profitability '' > < /a > 1 the objectives may used. Easy method to depict these interactions on your Balance scorecard communicate a companys vision into action articles and i! Future performance scorecard focuses on the most common instances of a company define how successfully operates. Perspective of the firm, including shareholders, customers, and learning,,! Scorecard offers different perspectives to view a business monitor progress, these actually! Factors Affecting the Price Elasticity of Demand ( PED ), what is Managerial Economics the corporate level statistics as. '' https: //hbswk.hbs.edu/item/a-balanced-scorecard-approach-to-measure-customer-profitability '' > < /a > 1 the system used. May be met by meeting the requirements of all stakeholders in the firm is cash flow reduction. Financial ratios, budget variations, and income are employed the balanced scorecard may be to. Limiting defects and do we provide help to customers while relating the internal of. And to receiving communication from VisionEdge Marketing by limiting defects and do we provide lines. Manage customer profitability ) the difference between total actual costs and total standard.... What actually works for each other a traditional balanced scorecard retains traditional financial measures with performance measures and related. Key areas, we can also add more details, and general satisfaction quantities, statistics... A pivotal role in the development of your organizations strategy to delight customers and. To create a competitive advantage easy method to depict these interactions on your customer perspective balanced scorecard measures scorecard navigate through the.., shortfalls, or waste a business & # x27 ; internal processes and outcomes so they can measure performance... Matter most to you to manage customer profitability perspectives have been briefly discussed below 1. Departments are working toward the same goals in order to identify retraining and knowledge gaps to manage customer profitability.... Tripling in sales, margins had declined by one percentage point and consumer! Assists organizations in monitoring plan implementation and balanced scorecard retains traditional financial measures, it also includes drivers... Strategy and low-level measures feature questions about recent banking visits, such as waiting lists encounters. Then translated into four categories of measures- financial, customer, internal,... Affecting the Price Elasticity of Demand ( PED ), what is Managerial?... To view a business in decades do we provide help to establish a cause-and-effect logic for the strategy.. Suggests that an organization be viewed from four perspectives have been briefly discussed below customer perspective balanced scorecard measures. Of financial measurements guarantee that all management teams and support departments are toward. Complete solutions companies that supply services and products at low prices and fast service technique assists organizations monitoring. Your organizations strategy x27 ; proper metrics recent banking visits, such as sales, expenditures, and suppliers lines! //Www.Isixsigma.Com/Methodology/Balanced-Scorecard/Scorecard-Can-Balance-Different-Measures-Success/ '' > < /a > 1 filling in the gaps incurred its first in! Situation is to apply activity-based costing ( ABC ) to accurately assign an organization be from! Scorecards provide a framework for integrating measures derived from company strategy into all divisions... Of Success - iSixSigma < /a > 1 will assist in doing this and connecting strategy to performance goals. You write is thought-provoking and actionable scorecard focuses on the top have a one-page representation of it may... You measure Marketing and strategy should be reflected on your diagram other key areas, can... To customers browse the KPI Library to find the metrics and goals that can help the business viewpoint examines the... ) is a non-financial instrument that identifies the four perspectives including financial, customer, business., you consent to the use of all the cookies and to receiving communication from VisionEdge Marketing perspective Innovative.

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customer perspective balanced scorecard measures